Riding the Ceramic Honda

TV commercials have sunk to a new low: The current Linzess commercial shows first a man, then a woman, sitting on a toilet, aimlessly looking around, waiting for something to happen. True, they are shown separately and from the waist up, but there is no doubt where they are and what they are waiting for. (Linzess is a laxative, although it works by a unique mechanism. The average cost is over $518 per capsule, so that fertilizer they are flushing away costs more than gold.)

Seconds later, each is shown leaving the bathroom with a spring in their step and giving a fist pump (Yes!), indicating success. (I am impressed how TV commercials can convey a complete story so efficiently.)

(As with all TV commercials, it may advertise on the programs I routinely watch, and I see it over and over. But you may never see it and wonder what I am complaining about.)

What got my attention was Mom and Dad’s technique right in the beginning. Every child knows before they start kindergarten that is not the way to do it. You have to get things started with a hard push, push, push, often with tears running down your face, then pause to catch your breath and observe if your body is taking over the work. If not, repeat the procedure until it does, or you give up. You can’t just gaze around expecting something to happen with no effort.

But I don’t want to see any of it, especially when I’m eating.

(“Ride the ceramic Honda” was a term invented and used by a coworker in the cubicle across the aisle back when Honda was best known for their motorcycles. Vroom, Vroom!)


About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
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