New Jardiance Commercial

There is a new Jardiance commercial that thinks TV is still back in the 1950s. Jardiance is for the treatment of type 2 diabetes that also reduces the chance of a stroke. It is competitive with Victoza, another highly advertised diabetes drug.

I am no doctor, so I am not qualified to say which is better. My complaint is with the commercial.

The latest commercial (you probably haven’t seen it yet) takes place in an open field with a giant TV screen where grateful adult diabetics can see graphic displays of the advantages of Jardiance.

The TV screen is obviously a flat screen, but it has the interlaced lines of an old CRT (Cathode Ray Tube) TV that drew pictures line-by-line on the screen very quickly so you were unaware of the mechanism and only saw the final picture. But the lines were very prominent, as we all remember.

They must have artistically added the lines to the display, and I know why they did it. Interlaced lines are how we seniors recognize a TV picture, even though CRTs haven’t been used in years. I just don’t like being patronized. (“We’ll make this easy for you, stupid old guy.”)

My own opinion is this is better than their previous commercial with the same actor, Jordan Murphy. (I think he does a terrific job depicting a confident man taking charge of the photo-shoot. As an actor, he looks very different without the glasses and beard.) He carries a tablet and confronts any fat person he sees, assuming they must be diabetic. He tells them why they should be using Jardiance, and they, of course, listen raptly, very grateful to learn how behind-the-times they have been. Supposedly they will run back to their physician and demand a prescription for Jardiance, no matter what the cost. Somebody else will pay for it.

About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
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