I am in love. At my age, and happily married for over 50 years, I am in love with the irritable bowel lady in the Viberzi commercial.
An ordinary woman is shown living a seemingly ordinary life, but she is always accompanied by this mischievous irritable bowel lady (right) who jumps around in a beige stretch suit, ready to give her trouble at any time—not cancer-serious trouble, just uncomfortable, embarrassing trouble.
Forget the ordinary woman, it’s the irritable bowel lady that infatuates me. So pretty, so spontaneous, so alive, so expressive—everything I am not.
The actress is Ilana Becker. A perfect name for her—too perfect, perhaps. I suspect it is a stage name, and her real name is something like “Josephine Scumbowitz.” Doesn’t really matter. I’m in love.
She steals the whole commercial, which probably is not good for the sponsor. I had no idea what they were selling. I only remembered Ilana. Her character has a name: “Irritabelle,” although I only learned this from the Internet, not the commercial.
All I could find on her was that she was a guest on 69 episodes of Girl Code from 2013 to 2015. I loved Girl Code and posted a blog on it back in 2013, but I do not remember her. I hope by next year the Internet will be full of information on her. I hope to see snide comments about her on TMZ (and I’m not even a lawyer). I hope she will not be able to walk down a New York street without passers-by clutching their guts and running to a bathroom (good luck in finding one!)
(I cannot watch the old Girl Code shows because the MTV site requires me to give them my email password, which I am unwilling to do. Do they think I am that stupid?)
An ad agency website has more clips of Irritabelle. They joke, “Take a bowel, Ilana Becker!” as well they should. She takes an unpromising idea and makes it work, in her own way.