Viberzi Commercial With Irritabelle

I am in love.  At my age, and happily married for over 50 years, I am in love with the irritable bowel lady in the Viberzi commercial.

An ordinary woman is shown living a seemingly ordinary life, but she is always accompanied by this mischievous irritable bowel lady (right) who jumps around in a beige stretch suit, ready to give her trouble at any time—not cancer-serious trouble, just uncomfortable, embarrassing trouble.

Forget the ordinary woman, it’s the irritable bowel lady that infatuates me.  So pretty, so spontaneous, so alive, so expressive—everything I am not.

Ilana Becker

The actress is  Ilana Becker.  A perfect name for her—too perfect, perhaps.  I suspect it is a stage name, and her real name is something like “Josephine Scumbowitz.”  Doesn’t really matter.  I’m in love.

She steals the whole commercial, which probably is not good for the sponsor.  I had no idea what they were selling.  I only remembered Ilana. Her character has a name: “Irritabelle,” although I only learned this from the Internet, not the commercial.

All I could find on her was that she was a guest on 69 episodes of Girl Code from 2013 to 2015.  I loved Girl Code and posted a blog on it back in 2013, but I do not remember her. I hope by next year the Internet will be full of information on her. I hope to see snide comments about her on TMZ (and I’m not even a lawyer). I hope she will not be able to walk down a New York street without passers-by clutching their guts and running to a bathroom (good luck in finding one!)

(I cannot watch the old Girl Code shows because the MTV site requires me to give them my email password, which I am unwilling to do.  Do they think I am that stupid?)

An ad agency website has more clips of Irritabelle.  They joke, “Take a bowel, Ilana Becker!” as well they should.  She takes an unpromising idea and makes it work, in her own way.


About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
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