Beauty Secrets

wrinkle-cream-2Many anti-aging skin creams advertised on the Internet are illustrated with identical before-and-after photos as is obvious by the unchanged lay of the hair and position of the eyes and hands. I often wonder, before and after what? Photoshop? To be before and after any sort of treatment, the photos would have to be taken at different times.  Sometimes the identically of the photos is even emphasized by a wipe that moves across a single photo, showing the Before on one side and the After on other side. This repeats over and over. The photo itself does not change, but the wrinkles so prominent in the Before are gone in the After.

And this begs the question of what is so bad about wrinkles? Is a wrinkle-free skin the gold standard of beauty? (That’s a rhetorical question. We all know the answer.)

And this brings me to click-bait, those constant items on the Internet with lurid titles like, “Fifteen Famous Beauties Who Aged Terribly.”  Their purpose is to suck you in so you click through all 15 pages, each page packed with paid ads that take forever to load.

Over-the-top ad. Results shown not typical.

Over-the-top before-and-after ad. Results shown are not typical, not even with Photoshop.

Most of the 15 don’t look bad at all—just older.  Those that do look bad are bad only because they are still trying to look young with dyed hair, overdone cosmetic surgery, and dark lipstick.  If they would just relax and enjoy the aging process, they would look fine.  You can be sure the one that drew you in, the one that you are curious about, will be #15.

I had to add this ridiculous before-and-after photo.  Who could possibly believe it?  Besides, I like the old lady as she was. (She looks Asian, so the miracle cream will even change your race.  Some cream!)

Often the sponsors get away with the fraud by not including a caption on the photo.  Then they can say, “We never said it was a before-and-after photo.  That was your assumption. We just like to splice two photos together.”



About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
This entry was posted in Aging, Commercials and tagged , , . Bookmark the permalink.

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