“It’s the Sweet 16 of ‘Bro’ Campuses” by Andrew Beaton. The Wall Street Journal, 3/24/2016.
More and more I find myself reading the sports page for the high quality of writing and to keep up with popular culture that has little to do with sports. This article is a perfect example.
Author Beaton discovered that the 16 schools left in the NCAA tournament—the Sweet 16— also rank high in bro-culture.
What is a bro? You know one when you see one, says Beaton, and he is right. They were a distinct species even in my days long ago at Penn State. We derisively called them “frat boys,” derisively because we were excluded . . . and they got the coeds. They are now called bros because they like to call each other bro, broski, or brofessor. They are totally immersed in frat life, major in business, enthusiastically attend every campus sports event (often in face and body paint), and can tell you exactly how many beers they crushed the night before. None were ever chemistry majors. In my day, they characteristically wore tiny, nonfunctional buckles on the back of their pants, shirt collars, and caps.
For this article, Beaton ranks each school in the Sweet 16 by the sum of their bro-metrics:
- popularity of Greek life,
- how many graduates end up in finance and consulting,
- the school’s reputation for parties,
- the success of its lacrosse team (there’s a surprise),
- the number of bro-centric items sold in its campus store, and
- the proximity of a J. Crew store.
Is the bro-rank a predictor of the tournament results? Virginia has the top bro-rank with a total score of 66. Gonzaga is last with a score of 22.5. Villanova is around the middle with 57.5. Miami’s bro-score is 61, which does not bode well for Villanova’s next match. By the time you read this, you will know part of the answer. I kid you not.