Tracking Advertisments

About 20 years ago, I subscribed to Business Week for just one year.  It was a special price to entice new subscribers.   When I entered my subscription information, I used “B” for my middle initial (“B” for “Business Week”).  Ever since, I have gotten advertising mail from all sorts of seemingly unconnected companies addressed to “Roger B Walck.”   I just received another today.  That simple trick has been more informative than the subscription ever was.  It is an eternal memorial.  Whoever owns my house a hundred years from now will still be getting advertisements addressed to me with the fictitious middle initial.

I thought of doing the same for Internet orders, but that is unnecessary.  The advertisements pop up on my screen minutes after I have searched for almost anything on any website.  Their origins are obvious and are soon replaced by another search.  For a while, I was flooded with ads for nightshirts after I ordered a flannel one from LL Bean (don’t laugh, I love it).  But I am not complaining.  Ads for something will appear; they may as well be for items that were at least of brief interest.

Trivia: What does the L.L. stand for?  A: Leon Leon. Mr. Bean had the same first and middle name.

About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
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