About 20 years ago, I subscribed to Business Week for just one year. It was a special price to entice new subscribers. When I entered my subscription information, I used “B” for my middle initial (“B” for “Business Week”). Ever since, I have gotten advertising mail from all sorts of seemingly unconnected companies addressed to “Roger B Walck.” I just received another today. That simple trick has been more informative than the subscription ever was. It is an eternal memorial. Whoever owns my house a hundred years from now will still be getting advertisements addressed to me with the fictitious middle initial.
I thought of doing the same for Internet orders, but that is unnecessary. The advertisements pop up on my screen minutes after I have searched for almost anything on any website. Their origins are obvious and are soon replaced by another search. For a while, I was flooded with ads for nightshirts after I ordered a flannel one from LL Bean (don’t laugh, I love it). But I am not complaining. Ads for something will appear; they may as well be for items that were at least of brief interest.
Trivia: What does the L.L. stand for? A: Leon Leon. Mr. Bean had the same first and middle name.