Stupidly Written Commercials

Poster childLiberty Mutual’s commercial tries to sway us with comments supposedly from a New York City street-wise, hip young girl looking us straight in the eye and full of common sense, but they give the actress lines filled with heavy handed clichés from twenty years ago. Here is her speech with the old clichés underlined:

You pay your auto insurance premiums every month, on the dot. You’re like the poster child for paying on time. And then one day you tap the bumper of a station wagon. No big deal—until your insurance company jacks up your rate. You freak out. What good is it having insurance if you get punished for using it?  Hey, insurance companies, News Flash!  Nobody’s perfect.

Despite the talented actress’s best efforts, this poor girl comes off as anything but hip, more like one of our generation trying too hard to sound hip. Some of those clichés were already out of date in the ’50s.

Hey, advertising companies: News Flash! This is 2015.  Listen to your granddaughter talk with her friends.  They don’t sound like that.

Splitsville, hubba-hubba, Daddy-O Drake, and all that jazz.  Oo, oo, I’m freaking out!

Note 11/8/2017:  They have resumed running the commercial after a long pause, but curiously, now she says something like, “And then one day you have a bumper.”  I guess in commercials fractions of a second are important, and it was worth the effort to change both the sound and video.  “Tap the bumper of a station wagon,” is gone. “Bumper” becomes slang for a minor auto accident. They did a good job; the change looks seamless to me. Or more likely, someone thought “station wagon” sounded too old fashioned.


About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
This entry was posted in Commercials, Writers and Writing and tagged , . Bookmark the permalink.

5 Responses to Stupidly Written Commercials

  1. Sylvia says:

    It’s call decency, and decency doesn’t go
    out of style. Not all people sound the same.
    Some of us do learn from old school behavior.

  2. Samatra says:

    I like her commercial! It’s better than the others!

  3. Samatra says:

    It’s my favorite liberty mutual commerical!😗

  4. laurence mccoy says:

    It is the best commercial. Who is this actress?

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