“Word on the Street” by Ben Zimmer. The Wall Street Journal, 6/6/2015.
“Clickbait” is a new addition to Merriam-Webster’s Unabridged Dictionary. It means a disingenuous Internet item, such as a photo or racy headline, designed to entice someone gullible like me to click on a hyperlink. (The more clicks they get, the more they can charge for advertisements.)
Boy, do I see that a lot. Sure, show me that 90-year-old yoga teacher who looks 40. Sure, show me that unbelievable photo of Kim Kardashian. Sure, show me the 50 worst wardrobe malfunctions of all time. I fall for them all.