I’m Watching You, Soup People

SoupProgresso soup has been running ads showing people communicating with cans and string. That caught my attention because I, too, have used this method (over 70 years ago), and I know the string has to be tight. Their string is often flopping around, yet they hear as well as on a telephone.

(You can make one to keep the kids entertained on these snowy days. Punch a hole in the bottom of an empty (obviously) can. Thread a string, or even better, a wire, up through the bottom and tie it to a button. Do the same with the other end of the string. Pull the string tight and talk. It will work, but not well around corners.  Anything touching the string will dampen the vibrations.)

But what really stopped me was the particular one that begins very pleasantly with an white-haired, neatly-dressed, black woman complimenting the soup manufacturers. But then, without warning, her eyes widen and she turns nasty. “I’m watching you, soup people,” she threatens.

Uh-oh, call 911. Cut the string.  Get a restraining order. This woman sounds demented and dangerous.

Why would any company create such an ad?  Is there no association of  little old black ladies to protest? Or is any ad that gets noticed a good ad?



About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
This entry was posted in Commercials, Popular culture. Bookmark the permalink.

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