I love the new Buick TV commercial where a little old grandma steals the show. The theme of the commercial is that the new Buick has changed so much no one recognizes it. I am a bit puzzled why a company would want to emphasize their product looks like every other brand, but that’s beside the point.
The little granny comes out of a very upscale house with her grandson to see his new car sitting in the driveway. A neighbor friend calls out, “That’s not a Buick!”
“That’s what I told ‘im,” she calls back.
The next scene shows her sitting in the car, overcome by its luxury. “Oh, my!” she exclaims.
I wonder who she is—the actress who did such a great job, and what she normally looks like, how she normally lives. She is a refreshing change from the active seniors typically portrayed in advertisements who I refer to as white-haired teenagers. They advertise things like retirement communities, adult diapers, and medications. They are shown as active couples, a good-looking man and woman on bikes with their sweaters tied around their necks, paused by the side of a country road, meeting friends. It is morning, they are laughing, and you just know they recently had sex. If not for their white hair, they would be teenagers. In a similar version, they are just leaving a tennis court and are also laughing knowingly, clearly suggesting what’s next on their schedule, diapers or not.
(ADDED NOTE: Read more about the “Oh, my!” actress, Shannon Welles on the posting of 6/19/2015. Find others by clicking on “Commercials” in the Category list near the bottom of the column at the right.)