Singin’ in the bathtub,
Singin’ for joy,
Livin’ the life of Lifebuoy.
Can’t help singin’
‘Cause I know,
That Lifebuoy really stops . . . Bee Ooh!”
Just when you think the world is falling apart, remember we had some victories . . . like defeating B.O. Kids today don’t even know what B.O. is.
No senior-senior needs to be told B.O. (said slowly in a deep voice, the “O” even deeper) stands for “body odor.” That was big in our day, mainly because the Lifebuoy jingle was everywhere on the radio. The fight against B.O. was so well-known, the Dick Tracy cartoon strip had the character “B. O. Plenty.” According to the Internet, Chester Gould, creator of the strip, claimed B. O. stood for “Bob Oscar,” but I never heard of that. I think Gould, if he did say it, was simply wary of infringement of Lifebuoy’s copyright.
In cartoon strips and radio comedy, Saturday night was bath night. Once a week. My mother was progressive by bathing us twice a week, and even that many thought was excessive. (Showering was too wasteful to even consider.) Now, the younger generation thinks they will die if they don’t shower and douse themselves with deodorant every day.
I’m not saying this is bad, but if we ever get serious about Global Warming we will all stink. No one mentions this, although I understand once we all stink we will cease to notice. We think we are odor-free now, but third-world societies, that we think stink, say we reek of soap and butter, enough to make a skunk retch.