This headline—with this photo underneath—in an ad for a nutritional supplement, appeared on my computer screen. I was insulted. Did they really think I would believe this? Would anyone? I have seen 88-year-old women, and this woman is obviously far younger. Never trust anything written with triple explanation points.
Then I understood. I was had. Nowhere was this photo claimed to be that of the 88-year-old. That was merely my assumption, and it was only there to get my attention. The bulk of the advertisement was a supposed testimonial from another, unidentified woman who describes how she met the 88-year-old and learned the secret of her boundless energy. The claim was all about the extra energy you will get from the supplement, not that you will look forever young. Gotcha! Got me.
You’ve got to admire someone’s ingenuity to come up with that one.