I Got a Brand New Pair of Roller Skates

There is a new advertisement on TV, an eye-catching cute one with something like a six-month-old baby in what I think is called a walker, one of those round thingies on wheels where they sit in the center and push it around with their legs.  Only on this one he is zipping along a highway, in and out of traffic, and finally pulls up in a driveway and onto a porch.  But what is it advertising?  I had to wait to see it again before I could write this.  It is advertising a Hewlett-Packard printer.  What is the connection?  I have no idea.

But what surprised me was the background song while he was hitting the highway.  It was “I Got a Brand New Pair of Roller Skates (You Got a Brand New Key)” which is a song raunchier than anything I ever heard at the Troc.  I think they get away with it because the song is always sung in a little girl’s voice, which makes it even more raunchy.   Not that I am against raunchy.  I am just surprised to find it in a printer commercial.

People must only hear the words “roller skates” and a kid’s voice and assume it is a kid’s song.  But the symbolism is pretty obvious.  For those who are a little naive, the second line is “I think that we should get together and try them out, you see.”

Yeah, Baby.  Put down that Popsicle.

RWalck@Verizon.net

About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
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