I Got a Brand New Pair of Roller Skates

There is a new advertisement on TV, an eye-catching cute one with something like a six-month-old baby in what I think is called a walker, one of those round thingies on wheels where they sit in the center and push it around with their legs.  Only on this one he is zipping along a highway, in and out of traffic, and finally pulls up in a driveway and onto a porch.  But what is it advertising?  I had to wait to see it again before I could write this.  It is advertising a Hewlett-Packard printer.  What is the connection?  I have no idea.

But what surprised me was the background song while he was hitting the highway.  It was “I Got a Brand New Pair of Roller Skates (You Got a Brand New Key)” which is a song raunchier than anything I ever heard at the Troc.  I think they get away with it because the song is always sung in a little girl’s voice, which makes it even more raunchy.   Not that I am against raunchy.  I am just surprised to find it in a printer commercial.

People must only hear the words “roller skates” and a kid’s voice and assume it is a kid’s song.  But the symbolism is pretty obvious.  For those who are a little naive, the second line is “I think that we should get together and try them out, you see.”

Yeah, Baby.  Put down that Popsicle.


About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
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