There is a new advertisement on TV, an eye-catching cute one with something like a six-month-old baby in what I think is called a walker, one of those round thingies on wheels where they sit in the center and push it around with their legs. Only on this one he is zipping along a highway, in and out of traffic, and finally pulls up in a driveway and onto a porch. But what is it advertising? I had to wait to see it again before I could write this. It is advertising a Hewlett-Packard printer. What is the connection? I have no idea.
But what surprised me was the background song while he was hitting the highway. It was “I Got a Brand New Pair of Roller Skates (You Got a Brand New Key)” which is a song raunchier than anything I ever heard at the Troc. I think they get away with it because the song is always sung in a little girl’s voice, which makes it even more raunchy. Not that I am against raunchy. I am just surprised to find it in a printer commercial.
People must only hear the words “roller skates” and a kid’s voice and assume it is a kid’s song. But the symbolism is pretty obvious. For those who are a little naive, the second line is “I think that we should get together and try them out, you see.”
Yeah, Baby. Put down that Popsicle.