I’ve noticed a recent trend in advertising to portray people as very busy, and they talk to us over their shoulder as they continue to do something much more important. I guess this is supposed to make them seem more credible.
Picture a young woman of indeterminate ethnicity rushing through an office. As the camera (us) struggles to keep up, she glances back at us and says something like, “I was fat for years, but I’ve taken charge and lost twenty pounds on The Duct Tape Diet Plan.” She then meets a co-worker and shows him a chart, dismissing us like small children.
The message could be anything. She could say, “I’m tired of online brokers charging too much,” or “My life was going nowhere until I signed up with Ripoff Tech. Now I have a good job and a great future!”
The person is not necessarily a woman. It could be a man loading a truck who says any of the above as he gets into the cab and shuts the door in our face. And they are not always young. They could be an elderly couple on the golf course who glance up from the putting green and say “GetItUp lets us chose when the moment is right.” They then glance meaningfully at each other and drive off laughing in their golf cart to who-knows-where, calling back over their shoulders, “Like now!”
Which brings to mind a verse from the old Tom Lehrer song of the 1960s, “My God, How the Money Rolls In”:
My grandma makes cheap prophylactics.
She punctures each head with a pin.
‘Cause grandpa gets rich on abortions.
My God! How the money rolls in!