When reading the collection of past New Yorkers on DVD in the “page view,” I first see the upper third of the page on my computer monitor and the spacebar moves down to the next thirds.
The first third I saw of a 1965 full-page ad showed only the top of a man’s slicked-back hair against a starry sky with a full moon, his head tilted down, and the words, “I remember the first time we met. It was in the Virgin Islands. There was something about you I could never forget.” I clicked down to see the rest.
He was on the deck of a cruse ship, speaking to a cocktail in his hand. The ad was for Virgin Islands Rum.
I doubt that ad would fly today. When you start talking trash to your cocktail, you’ve had enough.
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