Environmental Responsibility

Is anyone else offended by the commercials scolding us to do better in protecting the environment?  I have no complaint with the message, only its delivery.  If you were an executive at a large oil company and wanted to deflect adverse public opinion with a disingenuous message of environmental responsibility, wouldn’t you choose someone well-dressed and mature to deliver such an important message?

But, no.  The message is delivered by children who, we are to assume, have the ability cut through all of the excuses and double-talk that muddy our thinking and get right to the heart of the problem with their laser-like innocence.

They are shown in a playground or sitting on their front steps.  They stare unblinkingly into the camera and tell us with dead seriousness something like, “We (meaning you) need to find better ways to save the environment for future generations.”

I do not know any children who talk like this, but if I ever do, I will tell them, “Kid, you are the problem.  There are too many of you.  You are the ones who whine to be driven to soccer practice all dressed up in your clean uniforms, cleats and shin-guards.  At your age, I would have played dodge-ball in the street wearing my school shoes and knickers.

“Maybe you do not yet know everything.  Maybe, at your age, you should do more listening and less lecturing.”



About Roger Walck

My reasons for writing this blog are spelled out in the posting of 10/1/2012, Montaigne's Essays. They are probably not what you think.
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